Variable Data-

Don't worry...It's not as technical as it sounds. With digital presses & publishers, each print can be customized to your specs.

A simple example is known as a mail merge. In a mail merge, you create a template of a letter or postcard and, with the help of our software, each mailer will have the recipients address printed on the document at the moment the document is printed.

More complex- and valuable- examples involve changing images and content to tailor each piece to each specific recipient. Instead of varying only the text, whole images can change on each piece in a run.

Your response rates will improve as a result! Ask us about more specific examples here!